In a recent journal article, French researchers suggest that:
the misinformed craze for hybrid vehicles especially in the USA, and increasingly in Japan and Europe, and potentially in China, could represent a red light for more innovative technologies, such as viable fuel-cell cars that can use sustainably sourced fuels, such as hydrogen.
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"There is a general convergence of strategies towards promoting hybrid vehicles as the mid-term solution to very low-emission and high-mileage vehicles," the researchers assert, "this is largely due to Toyota’s strategy of learning the technology, while building up its own ‘quasi-standard’, thanks to its high-quality and reliability reputation and its high market share on the North American market." They add that, "Such a convergence is based more on customer perception triggered by very clever marketing and communication campaigns than on pure rationale scientific arguments and may result in the need for any manufacturer operating in the USA to have a hybrid electric vehicle in its model range in order to survive."
